Avril McDonald - Leading positive change

Thomas Bugler

Giving back to the communities in which a business works should be an important part of any company ethos. It is key to ours.

Over the coming weeks, we will be sharing with you some stories which are close to our heart. Stories of people who are leading positive change in the world.

The solutions that we deliver are centred on our values. The people and organisations that we will focus on are no different. They are socially conscious, entrepreneurial and using what they care about as a force for good.

This blog is the first in a series on how we are 'leading positive change', where we will hear from the people and charities we have supported to share their story of our journey with them.

First we hear from Avril McDonald. Avril is helping young children understand and manage what can often be complex emotions - worry, anxiety, grief. 

How? Through a series of children’s books which have been translated for young audiences across the globe.

We will explain how, with the help of Sysdoc, Avril is enabling an understanding of these emotions in a socially conscious way. Avril has embedded strategies to cope with these emotions into characters, to resonate with her little readers.

To find out more, hear from Avril in the video below.

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