Chapter 3: Leaders wanted: calling all storytellers, raconteurs, and yarn spinners
So, now you know about the power of stories and storytelling to build a relationship to your audience, engage them, get their buy in and leave them with a message. A good storyteller may not be a leader, but good leader should absolutely be storytellers. In a business setting – good stories and how they are told can become part of the mythos and culture of an organisation.
It encourages the same outcomes that any leader needs to build – a personal, individual connection and sense of belonging to the organisation’s goals and outputs and more widely, an inspired and motivated team.
I’ve seen the use of motivational speakers hired externally for corporate conferences to give people that important warm and fuzzy feeling. They share their personal vulnerabilities and triumphs over terrible tragedies or to achieving the extraordinary. It leads to an uptick in the collective mood of feeling inspired and motivated (also there’s good money to be made out of a good story and telling it well).
But organisations should not have to wait for conferences or special events to use storytelling – inspiration, motivation and connection can be maintained throughout the team through thick and thin, because there is always a task or information to share which can be achieved using storytelling.
It may feel silly or unusual in your organisation but you don’t have to perform like Brian Blessed to use storytelling to effect. At Sysdoc we are already working with clients who recognise the impact of storytelling but need support in overcoming initial hesitations and to incorporate storytelling into leadership and personal working styles. It’s your story – we just help you tell it.
Get in touch to discuss how storytelling could be used to inspire and motivate to achieve change in your organisation. Jade Tipping is a Senior Consultant in the People & Culture capability at Sysdoc. When she is not working with clients to achieve transformation or cultural change, she is a voracious consumer of TV, film, podcasts and audiobooks. You can contact Jade at [email protected]
Latest blog postsSee all blog posts
You know what they say about cyber security…
Cyber security is like underwear: don’t let people see it, change it often and don’t share with strangers. Perhaps an unheard-of joke, but a very common one amongst cyber security professionals and it has been creeping its way into how a company approaches its security. The four words that should describe an organisations cyber defences; ‘efficient, evolving, integrated and necessary.’ There is no shortage of providers advertising that this is what they can supply and companies’ now holding their hands up admitting it is what they need. However, what a company wants, and needs are two very different things, and it is the difference between a multi-million budget spend or some minor but effective internal changes. The thirst for new technology is making organisations even more complex, and at the current rate it is progressing, there is a lot of opinion on the necessity for trendy technology and what will create the perfect formula to ‘streamline, accelerate and strengthen.’
Day 1: Social Housing Annual Conference 2020 and HOMES UK - "A virtual day of inspiration"
Having attended several Social Housing Annual Conferences in my 15 years working in the sector both in Harrogate and in Manchester, this years conference was always going to be different. Getting up this morning and not having to travel was different and then the thought of not being able to catch up and have a coffee and a chat with ex colleagues and friends was always going to be a little different. I need not have worried as Day 1 once again re-affirmed my love for the sector, its people and how Social Housing is making a huge difference to the lives of people across the country.
Part 2: Failing spectacularly makes for rapid learning
So, what do I know about failing spectacularly and it as the salve for our species, not just in business but in life generally?… A fair bit is the answer. Only through failing (spectacularly) is a muscle then built to BE better, to DO better and to COME BACK stronger… Whilst many of us have had a rough and jading year, I am always also mindful of those who are less fortunate. Those for whom every day is like ‘365-COVID-19’ days, crammed into one 24hr battle. Endless trails and the wearying sighs of an exhausted, collective human spirit, hellbent on survival.