Launching Serendata Insight
Launching Serendata Insight, choose a data led approach to transformation.
Learn More
Close icon

Evaluation made easy

Henry Fuller

Now is the time to evaluate the impact of your training, and it doesn’t have to be a pain in the…

I pride myself on my knowledge and experience of instructional design but will be the first to admit that I’ve only just scratched the surface.

I started life out as a graphic designer, then a wannabe web designer, but was finally fortunate enough to be introduced to digital learning. I began my career as an education technologist, utilising my graphic and web design skills to create all sorts; web apps, eBooks, and SCORM modules.

The first instructional design book I bought was ‘eLearning and the Science of Instruction’, which I read cover-to-cover and always kept by my desk for reference. From media to tone-of-voice, the book is jam-packed with practical guidance that any digital learning developer can apply to maximise the impact of their work. It was my bible. However, I have always been acutely aware that instructional design is so much more than just development. If we consider the ADDIE model, for example, development is but one of five stages.

Further into my career, whilst working for a digital learning provider, my day-to-day responsibilities became more closely aligned with the design stage –storyboarding, content mapping, scriptwriting, and prototyping. I loved development and loved design even more.

What I wasn’t too sure of or fussed about was analytics or evaluation. Dull and complex, I thought. Plus, there was no demand from clients. As it turned out, this situation was not unique to me.

In 2021, the Learning and Skills at Work Survey revealed that only 26% of organisations designed or made recommendations using evidence-informed principles to address a performance issue.

The survey also revealed that organisations mostly evaluate the impact of their L&D initiatives at only a basic level, if at all.

Pie chart small 0.5x

So, what on earth is happening? Fortunately, the survey sheds some light on that too.  

Bar chart small 0.5x

From 2020 to 2021, barriers to evaluation had strengthened, particularly those related to a lack of learner or management time.

Since reading this report, I have made it my mission to provide organisations with a means of overcoming these barriers. I started by researching various evaluation methods and looked for opportunities for digitisation and automation. For example, surveys no longer need to be completed on paper. Interviews no longer need to be completed face-to-face. Data no longer need to be processed manually.

Seriously, analysis and evaluation don’t have to be boring, complex, time-consuming, money-draining things to avoid.

Instead, imagine that after just a small investment, you could be provided with a comprehensive report, full of beautiful, animated data visualisations and answers to burning, and strategically essential, questions, such as:

  • What return on investment (ROI) am I getting from this training initiative?
  • How has the training initiative impacted performance and what is the monetary value of that impact?
  • How can I adapt this training initiative so that it delivers a greater ROI?
  • What changes in behaviour have resulted from the training initiative?
  • Who has had opportunities to transfer their new knowledge and skills into practice?
  • Which parts of the training initiative are people most and least engaged with?

Sounds good, right?

If my ramblings have caught your attention and you’d like a quick call to chat through evaluation options in a bit more detail, feel free to drop me a message on LinkedIn.

Latest blog posts

See all blog posts

Continuous improvement: back to the top of the agenda?

‘Continuous improvement, originating from the Kaizen methodology, is the practice of improving processes, streamlining work to reduce waste or improve customer service. It is now being used by thousands of organisations across the world to improve business performance.’ (1) Has there ever been a better time for organisations to develop or reinvigorate their culture of continuous improvement?

Marielle Howitt

How do you embed Human-Centred Design in your organisation?

This article is the last in a three-part series. In Part one, we went over what Creativity is, divergent and convergent thinking, and how to think creatively. In Part two, we delved deeper into how to use Creativity to solve problems and how fun collaboration can help spark innovative ideas. In Part three, we will focus on how Design Thinking can help to tap into Creativity and the importance of Human Centred Design.

Sam Osys

Why aren't there more data-driven companies?

‘In God we trust. All others must bring data.’ (W. Edwards Deming) In their book, ‘Competing in the age of AI,’ Harvard Business School professors, Marco Lansiui and Karim Lakhami explain how market leading companies will increasingly use analytics and business intelligence tools to integrate internal and external data - to drive business insights, predictions, and operational actions.

Marielle Howitt