What is your ‘why’?

Tess Fyson

I was trying to think at the weekend, as to why I work for Sysdoc. Of course, like any company, we want to drive people to approach us and be bought into our brand, but it is not always that easy. One thing I always found difficult when I was searching for a new job, was knowing what a company was truly like. We see so many hiring campaigns and videos of people laughing, deep in thought, grouped together or socialising over drinks, but that is an absolutely impossible way to find out what the company culture is like.

It has happened to me where I accepted a job offer, walked in the door and it was far from what I had been sold. One thing that disappointed me more than anything, was an organisations unwillingness to change. I and others would come forward with new ideas and be told, ‘not right now.’

To any individual who is creative, passionate and wants to be a part of something that makes an impact, they are hard words to hear. So, I would raise the question, if you are looking at a prospective organisation to apply to, and they may not fit your usual qualities for your next role, does that mean that they are behind the times, or are they waiting for you so they can break out into the industry as a leading example?

Working in marketing I need to act as the eyes and ears of an organisation, marketers see everything, soak it all up and repackage it to the industry. That is one of the things I love about my job at Sysdoc, I am privy to so many conversations and I can take those finer details that may go unnoticed and use it to reach someone who needs to hear it. There is a reason, objective, and goal behind what we do at Sysdoc, but what makes us different? We ask WHY.

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Why are we doing this?

Why does this matter?

Why will this help a client?

Why will this change the conversation?

 

Whether it be personal or our careers we are all trying to find our ‘why’.

So, why did I choose Sysdoc? Because instead of being told ‘if it is not broken, then do not try to fix it’, I was told, we know we can improve – tell us how.

I have never in my career seen an organisation that is made up of so much talent and potential. I am genuinely surprised every time I am shown something that a team is working on, it is truly inspiring.

My ‘why’ is to be challenged and encouraged to be the best version of myself. That goes for both my professional and personal life so Sysdoc naturally fit the bill for me. Behind closed doors everyone is looking at ways to improve and I struggle to think of why, for any professional, that is not a perfect environment to walk into. My ideas have never been pushed aside, I am given autonomy of my work and those in leadership do not pretend to know everything there is to know about marketing. I am asked to advise professionals who have decades of experience in the industry, and I am never greeted with hostility or a power-trip, but curiosity and acceptance.

 

There you have it, that is my why – to be inspired, what is yours? 

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